Selling Your Job Application

Now that we have talked about the importance of of targeted messages, we should now address the importance of the content of your targeted message. What exactly should you say in your job application in order to sell it?

There are two important principles of selling that you should keep in mind when you send out your application

• Make it very clear exactly what you do. Don’t let them get confused in trying to understand where to place you in their organization.
• In your profile whenever you mention one of your strengths, follow with with a sentence that describes how this strength can be a benefit to their business.

For example, if you have 12-years of experience in marketing, in your profile, don’t just say "A dynamic professional with 12-years experience in marketing." Instead, emphasize how they can benefit from your 12-years of experience by saying something like, "With my 12-years of marketing experience, I’m capable of creating and executing marketing campaigns that are guaranteed to enhance the brand and perception of [insert company name] to increase long term profitability."

Whenever you mention one of your strengths, make it clear to the reader how this strength will contribute to their profitability and make them a better company. Don’t make the reader have to think in order to figure out how you could help them.

If you follow the outlined procedure in this article, you will never be unemployed again because you will no longer need employment. Instead, employment will need YOU.